When can I get the CauseTap mobile app?
The CauseTap app for Android is available now on the Google Play Store. iPhone is coming soon. Click here to be notified the minute CauseTap is available for iPhone and iPad.
Can I install any app from the app store to support my cause?
Only apps participating in CauseTap generate revenues for causes. To view participating apps, install the free CauseTap mobile app. Each cause will provide you with a unique app discovery experience allowing you to find apps that are recommended by your cause and popular among other supporters.
How does my cause earn money?
When you install mobile apps via CauseTap, your selected cause is rewarded for your action. Participating app publishers pay a promotional fee for each new user of their apps. CauseTap will display the exact amount your cause earns when you install an app. The amount earned is not related to the price of the app, so your cause benefits even when you install free apps.
Can I support more than one cause?
Yes, you can favorite multiple causes. Scroll through your favorite causes to see what apps they recommend and which are most popular among their supporters. When you install an app, money goes the cause that is displayed at the top of your screen. You may add and change causes at anytime.
Is CauseTap a donation platform?
You may not donate money directly to nonprofits via CauseTap. However, CauseTap makes it easy to link to the website of your favorite causes for you to learn more about their programs and donation methods.
Is CauseTap an app store?
No, CauseTap is a platform that promotes participating mobile apps to support causes. When you choose to install an app via CauseTap, you will be redirected to Google Play or iTunes.
How much impact can I really have by using CauseTap?
In addition to earning money for your cause by installing apps on your mobile devices, you can also invite friends to join you as supporter. When friends accept your invitation, you will be able to see the collective impact of you and your friends. The more friends you invite, the greater your potential impact.
How can I ensure that my favorite causes benefit from CauseTap?
Any U.S. 501(c)(3) is eligible to join CauseTap. That includes schools, sport clubs, humanitarian organizations etc. If your favorite cause currently is not participating in CauseTap, please invite them to join. Participation is free, and sign-up is quick.
How much does it cost to participate in CauseTap?
Participation is free for nonprofit organizations.
How does my nonprofit organization earn money?
When your supporters install mobile apps via CauseTap, your organization earns 60% of the advertising fee paid by participating app publishers. The amount you earn is not related to the price of the app, so your cause benefits even when supporters install free apps.
Why do app publishers pay for installs?
Like any business, app publishers (including big brands) need users to survive and thrive. CauseTap enables them to raise awareness and acquire new users while supporting deserving causes like yours.
What types of resources are required to participate?
The program is designed for nonprofit organizations with limited time and resources. Signing up is fast, and we will provide you with marketing tools and templates that you can use at your discretion. Your supporters will help get the word out via social networks.
Can my organization decide which apps to present to users?
Yes. You can customize the standard list of apps that is displayed to your supporters and create your own "Our Picks" list of recommended apps based on content and/or revenue potential.
My nonprofit is small and local. Can I still join?
Yes, we welcome qualifying 501(c)(3) organizations to participate and encourage local nonprofits to register including schools, sports associations and regional chapters.
How and when will my nonprofit be paid?
We pay nonprofits once a quarter when the account balance exceeds $100. You will be able to track your activity and earnings in real-time on the CauseTap website. Please note that payments to your nonprofit are unrestricted earnings, not tax-deductible contributions.
My nonprofit has developed its own app. Can we promote it via CauseTap?
Yes, you may promote at no charge up to 3 of your organization's own Android apps to your supporters. If you would like to promote your app(s) to supporters of other participating nonprofits and/or would like to promote more than 3 apps, please register as an App Publisher or contact us for assistance.
What are the benefits of participating in CauseTap?
CauseTap provides a new revenue stream for your nonprofit, while helping to expand and engage your support base. Through the built-in social networking tools, users invite their friends and family to support your nonprofit through CauseTap. Users can opt in for emails from your organization. CauseTap is a great way to engage young supporters who may not currently be in a position to make direct financial donations, but may mature into active donors in the future.
What's the difference between CauseTap and other mobile advertising networks?
CauseTap consumers are pro-active and engaged. They use CauseTap specifically because they want to discover great new apps and support their favorite nonprofit causes. Furthermore, your app(s) may be recommended directly by participating causes to supporters. That means more engaged users for you, while your ad dollars help support deserving nonprofits that consumers know and trust.
How much does it cost?
You can participate in CauseTap with a Cost Per Install of only $0.60. Want to ensure your app is used? Add the CauseTap SDK to your app and pay only when a CauseTap user opens your app. Want to increase consumer interest and likelihood that specific causes choose to recommend your app to their supporters? You can increase the Cost Per Install. 60% of your payments go directly to the causes users support. Cause earnings are displayed prominently along with your app. When you drive installs with CauseTap you not only get a unique and cost-effective channel for growing your user base, you also help support worthy causes.
Is CauseTap a nonprofit organization? Is my payment tax deductible?
CauseTap is for profit, for good. Your advertising dollars are processed by CauseTap, and 60% goes to the participating nonprofit that an individual user designates. The fee is an advertising payment and is not tax deductible.
Can I track my organization's impact?
Yes, you will have access to reports on user acquisition, fees paid, and the amount paid to nonprofits.
How do I create an advertising campaign?
Be a part of CauseTap the day that it launches to benefit from our nationwide marketing campaign. Contact us directly via the website or at firstname.lastname@example.org to learn about current incentives. When CauseTap goes live, you will be able to create and modify campaigns directly via the website and monitor in real-time your install activity.
How do I decide how much to pay for installs?
The base Cost Per Install is $0.60. The higher you bid per install, the more attention your app will gain from users and causes, as 60% of your payments go direct to the causes selected by consumers. We advise you to start bidding as aggressively as you're comfortable with, then adjust your bid based on the amount of traffic you receive.
Thank you for your interest. We will inform you as soon as the CauseTap app is available.